'Summer Project: coursework planning
1) Research: TikTok videos
You need to write a 150-word close-textual analysis of SIX TikTok videos that will inform your production work. The TikTok videos you analyse are up to you but focus on a different aspect of media language for each one (see guidance below).
TikTok videos
TikTok Video 1: Narrative
How is narrative used in the TikTok video and what impact does this have on the audience? Can you apply any narrative theories to the story in the TikTok video?
https://www.tiktok.com/@ershu_/video/7486849598732963090
The lyrics in this video clearly show the narrative of Michael Jackson chasing a Girl that he found attractive and is following her to try have a conversation with her with her this story kind of makes the audience hope that Michael is eventually successful in talking to the girl. This applies well with Todororv Equilibrium theory this is because their is equilibrium in the beginning with Chris Tucker and Michael in the restaurant then their is a disequilibrium when Michael is chasing the girl and the fight breaks out and after Michael wins the girl over that is the new equilibrium.
TikTok Video 2: Camerawork (shots, angles, movement)
Look for particular camera shots and movement - remember that movement is a critical convention of most music videos and performances and camerawork can contribute to this.
https://www.tiktok.com/@outpump/video/7466962592792136982
there is a high angle close up of Kendrick Lamar in his music video not like us this so they can focus on Kendrick followed by a a another high angle drone shot of the fans in the music video. They also use other shots like the crane shot or they could just be using a high angle in these shots. They also use lots of panning when they are following Kendrick around.
TikTok Video 3: Mise-en-scene
What do you notice about the use of mise-en-scene to create meanings for the audience? Use CLAMPS to help you here and think in particular about how mise-en-scene is used to communicate the genre of music and the personality or brand identity of the band/artist.
The stark contrast between Childish Gambino's joyful, fluid dancing and the horrific acts of violence committed in the background creates a deeply unsettling juxtaposition of the charchters.Props and setting: The video is set in a large, ominous warehouse space, with the few props—such as the chair, pistol, and vehicles—used to punctuate shocking moments. The setting itself, which is seemingly mundane, becomes a backdrop for societal chaos. Also the use of Wrapped Guns After each shooting, the weapons are carefully wrapped in red cloth. This could symbolise how America values guns over Black lives and how violence has become a sanitised or normalised part of the national consciousness. The contrast is a pointed social commentary on America's tendency to be distracted by entertainment and celebrity while ignoring systemic violence and injustice.
TikTok Video 4:
Editing
For editing, analyse pace, transitions, the number of shots and juxtaposition. How does the video create pace and excitement - or does it create a different effect for the audience?
The fast pave edit of this of this Kendrick Lamar song untitled 5 the quickness of the punches link with the pain and the pace of a beat creating a gritty feeling for people listening the the use of the quick pace and transitions creates a synchronised sound. this also links well with creating a narrtive.
TikTok Video 5: Music Video Conventions
Think back to our Introduction to Music Video and our work on Andrew Goodwin's theory on music video conventions as part of the Ghost Town CSP. How many key conventions of music video can you find in your fifth TikTok example?
https://www.tiktok.com/@newfaseofficial1/video/6972638254831078661
This song has many music video conventions such as havening the the style of R&B as having the lead singer and having them were jewelry as well as them having multiple dancers and dancing throughout the music video and also have features from the same and other Genres such as Usher and Gucci mane.
TikTok 6: Visual effects, intertextuality or product placement
Choose a TikTok video that has interesting visual effects or intertextuality and analyse the effect this creates and how it is constructed. Alternatively, you could look at product placement here and see how a band or artist has incorporated a brand or product into their video.
This music video show the violence that is caused in America especially in the black community along with many other things have caused issue such as shootings violence and just the black American community as a whole this links extremely well with intertextuality as they are referencing an event form real life as well as in the form of scenarios and events.
2) Planning: THREE TikTok video treatments
A treatment is like a script for a TikTok video - it tells the band or artist exactly what will happen in the video and the kind of style or effect the video will have. You'll need choose what songs you are going to use at this point - remember, you can use an existing artist's work but it needs to be appropriate for the brief.
For this aspect of your summer project, write a basic treatment that gives your reader a good idea of what each of your three TikTok video will look like. The most important thing is to keep in mind the brief - the TikTok video can feature any of the following:
interviews/AMAs with band members-1st option
content created by band members
performances, live shows or personal appearances- 2nd option
band members taking on a TikTok challenge 3rd
the band interacting with fans • fan-made content
merchandise or promotion of the band’s music
any other content or combination of content you think would be appealing to the audience and promote the band effectively.
Start each of your THREE treatments with the following key details:
Tik Tok video 1
The first video starts of with a medium shot with the band members walking onto the screen with instrumental of the song starting which sharp cuts than transition to a full body shot leading to chorography from the Clique this will to fast pace camera shots, Which challenges hip pop converts
Tik Tok video 2
The second video is a interview style video with a meduim close up Q&A with The Clique answering questions this so many people can understand them and why they do what they do.
Tik Tok video 3
This is a spicy hot chip challenge this will a full body shot of the brand eating the hot chip this fits tik tok conventions of challenges leads to tik tok understanding the men.
1) Artist/band and song(s) you will use for video.
kaytranda -
2) Original name for artist/band you have created - MUST be completely original
The band name is the CLIQUE -
For example, Ed Sheeran - Shape of You is the artist and song you plan to use but your original name for your artist will be John Smith - Shape of You.
3) Statement of Intent
Write the first draft for your genuine 500-word Statement of Intent. This will be submitted to the exam board alongside your media products and is worth 10 marks of the overall 60 marks available.
It should explain:
the ways in which you will apply knowledge and understanding of media language and media representation to your products
how your products will target the intended audience
the industry context they are created for
how you will exploit the opportunities for digital convergence between the products
We also strongly recommend you look at our Statement of Intent questions to consider document too (you'll need to log in with your Greenford Google account to read this).
This is just your first draft of the statement so try and keep it under 500 words if you can. That will leave a bit of room to add later when you do your next draft.
https://docs.google.com/document/d/1UZp_9HezgghUjAKAPoYrwM3vYy58KjLjIUGlhVG7QA4/edit?tab=t.0
4) Ignite presentation
Prepare a 5-minute, 20-slide presentation using the Ignite format in which you present your coursework project. In effect, this is your statement of intent in presentation format. You must cover:
Your TikTok videos and billboard posters concept: your new original artist, genre, song and TikTok video treatments. Then, your print brief: documentary title, artists / bands featured, eras covered, etc.
Media language: how you will use TikTok video conventions and billboard advertising conventions - e.g. camerawork, editing and mise-en-scene to create meanings for your audience.
Media representations: how you will use or subvert stereotypes in your TikTok video and music documentary adverts; applications of representation theory; social and cultural contexts - how your coursework will reflect contemporary media culture and society.
Media audiences: your target audience demographics and psychographics; audience pleasures - why they would enjoy your TikTok video and magazine; audience theory if relevant.
Media industries and digital convergence: the potential record company that would promote your band or artist; the streaming service for your music documentary; the brand identity for your artist; how fans would engage with your products etc.
Ignite presentations have very specific rules: you must create exactly 20 slides with each slide set to 15-second auto-advance. This means your presentation will be exactly five minutes followed by questions and comments from the class. You will deliver your presentation on your coursework planning in the first week back in September.
Your Ignite presentation will be marked out of 30 on the following criteria (each worth a possible 5 marks):
1) Research (through the presentation AND your blog - make sure it is posted before you present)
2) Coursework concept
3) Language: terminology and theory
4) Representations / social and cultural contexts
5) Audience and Industry / digital convergence
6) Presentation delivery
Ignite presentation
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