Sheldon Media A Level Coursework- Mr Halsey

 1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).  WWW:Q1 is strong: good analysis  of the  unseen text  with specific  reference  to the  poster  and wordily  in the question  EBI: Q2 is  the area  to work on: industry  and audience  are the  key concept here  and I would  revise these areas  - planning will help -the key  points   here  were the changes in technology ( consumption + distribution) and  no global nature  of the  industry  now 2) Read the mark scheme for this exam carefully, paying particular attention to the 'indicative content' for each question. Firstly, focus on the unseen question (Q1) and identify two points that you could have written in your answer.  the skyline of contemporary/futuristic skyscrapers are signifiers of the city, banking/finance etc; this is reinforced by the costume...

 Read Media Factsheet #224 Understanding the Industrial Context of Radio. This will give you a wider perspective on industry contexts for radio with particular focus on the industry theorists (Hesmondhalgh, Curran & Seaton, Livingstone & Lunt). Answer the following questions:  1) Read the first two pages of the factsheet. How does the Factsheet argue that radio still has cultural significance in the digital age?  The  factsheet  shows that radio still has cultural significance due to the fact that  Radio is always played in the  cars and is accessible everywhere and through many of the radio hosts  it  allows for  connection to built between the radio hosts and people  listing at home   2) Look at the page 4 section on media theories. Briefly summarise the ideas of Curran and Seaton, Hesmondhalgh and Livingstone and Lunt. Curran and Seaton: Media output is concentrated in the hands of a few.- elites are using ...

  Video index should include the following: 1) Music Video: Introduction - factsheet questions 2) Music Video: Old Town Road CSP 3) Music Video: Postcolonial theory 4) Music Video: Ghost Town CSP 5) Music Video: Postmodernism and music video

 Media Magazine Theory Drop - Postmodernism 1) How does the article define postmodernism in the first page of the article? postmodernism is making fun of authority to its face. Postmodernism takes this concept of questioning traditional structures, representations and expectations and pushes things a step further. In 1967 the French literary critic Roland Barthes released his essay The Death of the Author. 2) What did media theorist and Semiotician Roland Barthes suggest in his essay 'The Death of the Author'? the author's role in defining a text's meaning is diminished, and the reader's interpretation takes center stage. Barthes emphasized that writing destroys the author's voice and point of origin, allowing readers to create their own meanings.  3) What is metatextuality? Metatextuality is where a text draws attention to the fact that it is a text. It points to the process of its own creation. 4) What is the repeated phrase on the cartoon on postmodernism on ...

 Background and historical contexts Read this excellent analysis from The Conversation website of the impact Ghost Town had both musically and visually. Answer the following questions 1) Why does the writer link the song to cinematic soundtracks and music hall tradition? This is because the music video is constructed like a film. 2) What subcultures did 2 Tone emerge from in the late 1970s? 2 Tone had emerged stylistically from the Mod and Punk subcultures and its musical roots and the people in it, audiences and bands, were both black and white. Ska and the related Jamaican Rocksteady were its musical foundations, 3) What social contexts are discussed regarding the UK in 1981? England was hit by recession and away from rural Skinhead nights, riots were breaking out across its urban areas. Deprived, forgotten, run down and angry, these were places where young people, black and white, erupted. In these neglected parts of London, Birmingham, Leeds and Liverpool the young, the unemplo...

 Wider reading on race and Old Town Road Read this W Magazine deep dive on the Yeehaw agenda and answer the following questions:  1) What are the visual cues the article lists as linked to the western genre?  cowboy hats, cow prints, rhinestones, 2) How did the Yeehaw agenda come about?  In September 2018, the trend of black pop-culture figures wearing cowboy garb was dubbed the “Yeehaw Agenda” by Bri Malandro, a Texas-based pop-culture archivist.  3) Why has it been suggested that the black cowboy has been 'erased from American culture'?  This is because in pop culture   all the cowboys are in films are tv shows are usually white  and people view the idea of black cowboys as foreign because   the black cowboys are under represented  4) How has the black cowboy aesthetic been reflected by the fashion industry? an organization of black community leaders in California called Compton Cowboys has blazed a trail by preserving the hi...